TEI-Marketo
Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies…
Gartner 2021 MQ B2B Automation ‘2
The Gartner® Magic Quadrant™ evaluates industry vendors on their “Completeness of Vision” and “Ability to Execute.” In the 2021 Gartner®…
5 Strategies to Turbocharge ABM with AI
In today’s era of digital transformation, marketers need to put people and experiences at the heart of their account-based marketing…
Definitive Guide to Lead Scoring
How can lead scoring benefit your business? Lead scoring allows you to make the most out of every lead that…
Key Characteristics of Agile, Customer-1st Marketing Automation
The year 2020 brought forth obstacles for businesses that most professionals (or anyone, for that matter) could never have predicted…
8 Biggest Email Mistakes and How to Avoid Them
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in…
Essential 5: Top Reports that Every Marketer Needs
More and more, consumers do research, form opinions, and draw conclusions well before they choose to interact with your brand.…
No Longer an Afterthought, Digital Document Capabilities are Becoming Core Functionality
Learn how digital documents and signatures are becoming the new normal. The shift to digitizing documents is enabling businesses and…
Digital Transformation in K-12 and Higher Education: Digital Document Workflows for Agility and Improved Services
Learn how digital document workflows create efficiencies and save money. Document digitization and electronic signatures modernize workflows to create more…
Everything You Wanted To Know About TCO For Adobe Commerce
If you want to ensure you’re maximizing the investments you’re making in your organization, understanding the total cost of ownership…