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8 Biggest Email Mistakes and How to Avoid Them

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Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:

Mistake 1: Unclear subject lines

Mistake 2: Poor email list hygiene

Mistake 3: Failure to measure email inboxing

Mistake 4: No engagement segmentation

Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization

Mistake 8: Bad testing decisions

    Get your free copy now!

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